Filming the commercial

Today during class we took the whole period filming!

It was a new experience that was actually really fun and interesting.

Prior to filming we had done our storyboard which really helped

(even though that’s what it’s for) because when we were having

trouble figuring out what we needed to film we just referred to our

storyboard. It was amazing to see our vision come to life when filming.

What had been on paper became a reality which was exciting. In our

group, each of us had a role in the actual commercial. Even though the

concepts of our roles were the same, they turned out to be different

when executing them. One group member had played the part of a

percussionist, another had played the role of an auxiliary (band), and

I had played the role of a student. We all took turns using the camera

and setting the tripod. The camera was surprisingly easy to use. We

had taken multiple takes of a scene in order to make sure we had

options when editing. 

During the filming process, I had the role as the director.

Even though we hadn’t necessarily assigned roles in the group,

I naturally took the role as the director. It was fun being able to say

whether a certain angle or camera movement should be used. Not

that the others didn’t get a say in the matter, they were able to input

anything they wanted. However, I was the one inputting the most opinion

in filming our commercial. When I wasn’t filming, the other group members

were. My role in the commercial was the role of a student. We wanted the

commercial to have a different target audience than normal. In a conventional

Gatorade commercial, athletes are targeted. We wanted to target mostly

high school to even middle school students. 

Although the majority of filming the commercial was smooth sailing,

it still was a little bit challenging. Being the overachievers that we are,

we wanted to go all out with our props and costumes. This meant that

the group member that played the role of a percussionist needed his

drums and the group member that played the role of an auxiliary needed

her uniform. This took up almost twenty minutes of our filming time. At

the time it didn’t seem like a concern but we had later found out that twenty

minutes makes a big difference. Towards the end of filming our commercial

we began to run out of time while needing to film a whole entire scene.

It was stressful but we managed to film the entirety of our commercial. Even

though we were given the option to film next class, we decided to finish

filming this class and then edit during the next class period. Overall, we

enjoyed filming the commercial. We get along really well so even through

the stressful times, it was fun. We definitely got some hilarious bloopers out of it!